Client Background :
Visano Theranostics is a new startup in the healthcare space. They approached us with a clear requirement: to create a brand-new website that reflected their vision, matched their branding, and stood up confidently against competitor websites.
Challenges :
The client’s preferred color scheme was visually appealing but not ideal for accessibility and readability.
The homepage design went through multiple rounds of revisions to ensure it matched the brand identity and expectations.
A hero section video was provided by the client — an AI-generated video — which presented its own accessibility challenges.
Our Solution :
We focused on designing a modern, professional website that aligned with the startup’s branding while also being user-friendly and accessible:
Brand-Aligned Design
Developed a sleek, professional website that took inspiration from competitor references but retained Visano’s unique identity.
Made slight color scheme adjustments to improve accessibility and contrast while staying close to the brand palette.
Homepage Iterations
Collaborated closely with the client through multiple homepage revisions to perfect layout, messaging, and design.
Hero Section Video
Integrated the AI-generated video into the hero banner.
Optimized and revised video accessibility to ensure smooth playback and usability across devices.
Visual Samples :
Outcome :
The final website delivered a modern, professional, and accessible online presence for Visano Theranostics, providing them with a strong platform to introduce their startup to the world.
Key Wins:
Brand-focused design with accessibility improvements
Homepage refined through multiple client-approved iterations
Successfully integrated and optimized an AI-generated hero video
A polished, professional website launch for a new healthcare startup
