Case Study
PSI Legacy Food – Day of the Dead Food Products logo

PSI Legacy Food

CategoryProject
Written ByAmaninder Singh

Client Background

PSI Legacy Food is the company behind Day of the Dead Food Products — chef-crafted hot sauces, spice blends, honey & dressings, and oils & spreads, rooted in the traditions of Día de los Muertos. Beyond the shop, the brand shares a growing library of chef-developed recipes, offers catering, and posts news and event updates. The website is where customers learn the story, find recipes, and head to the online store.

Challenges

  • The site was built on the Avada theme and Fusion Builder, so pages and recipes were stored as builder shortcodes that show up as raw text the moment the builder is switched off.
  • Leftover Avada post-template markup was leaking into dozens of recipe posts, making them look broken on a modern theme.
  • Key pages — Team, Catering, Contact and Products — had inconsistent layouts and did not sit full width or centered once moved to the new block theme.
  • The recipe library and the News & Events page had to be updated by hand every time something new was published.
  • Recipes had no consistent structure and no easy way to print for use in the kitchen.
  • The shop pulled in products from a separate store, and some category sections were not reliably showing products.

Our Solution

We moved the site off Avada and rebuilt the pages, recipes and shop sections on a clean block theme:

Migration & Design System

  • Moved the site from Avada to the Twenty Twenty-Four block theme without losing content.
  • Redesigned the Team, Catering, Contact, Blog, Recipes and Products pages as full-width sections in one burgundy and gold design system.
  • Built a full-bleed layout technique so sections span the screen even inside the theme’s fixed content width.

Dynamic Content

  • Rebuilt the Recipes archive and the News & Events page to pull posts live from WordPress, so new content appears automatically.
  • Added shop-by-category sections that connect the site to the online store.
  • Connected the Contact and Team pages to Gravity Forms.

Recipes & Usability

  • Rebuilt 50+ recipe posts in clean, consistent markup — photo, yield, time, ingredients and method — so Avada can be switched off.
  • Added a Print Recipe button to each recipe for use in the kitchen.
  • Audited the site for leftover Avada shortcodes and fixed layouts page by page.

Visual Samples

PSI Legacy Food homepage hero with Day of the Dead hot sauce lineup
Homepage Hero
Our Products page hero and shop-by-category section
Products & Shop by Category
Recipes archive showing a live grid of recipe cards
Dynamic Recipes Archive
Rebuilt recipe post with Print Recipe button, photo and ingredients
Rebuilt Recipe Post
Catering page hero and gallery
Catering Page
PSI Legacy Food homepage on a mobile phone
Mobile Homepage

Outcome

After the update went live, PSI’s store converted far more of its visitors into buyers. Traffic dipped, but sales and conversion rate both rose.

Total sales$479+30%
Conversion rate10.97%+67%
Orders19 
Sessions82-33%

Store analytics for the period after the update, compared with the previous period.

Store analytics showing 82 sessions (down 33%), $479 total sales (up 30%), 19 orders and a 10.97% conversion rate (up 67%)
Store analytics after the update
  • Conversion rate up 67% to 10.97%, so more of each visit ends in a purchase.
  • Total sales up 30% to $479, even with 33% fewer sessions.
  • A consistent look and layout across every redesigned page.
  • A recipe library of 50+ posts that no longer depends on Avada shortcodes.
  • Recipes and news that update automatically, with print-ready recipes and mobile-friendly layouts throughout.