Category: Project

  • PSI Legacy Food Redesign

    PSI Legacy Food Redesign

    Client Background

    PSI Legacy Food is the company behind Day of the Dead Food Products — chef-crafted hot sauces, spice blends, honey & dressings, and oils & spreads, rooted in the traditions of Día de los Muertos. Beyond the shop, the brand shares a growing library of chef-developed recipes, offers catering, and posts news and event updates. The website is where customers learn the story, find recipes, and head to the online store.

    Challenges

    • The site was built on the Avada theme and Fusion Builder, so pages and recipes were stored as builder shortcodes that show up as raw text the moment the builder is switched off.
    • Leftover Avada post-template markup was leaking into dozens of recipe posts, making them look broken on a modern theme.
    • Key pages — Team, Catering, Contact and Products — had inconsistent layouts and did not sit full width or centered once moved to the new block theme.
    • The recipe library and the News & Events page had to be updated by hand every time something new was published.
    • Recipes had no consistent structure and no easy way to print for use in the kitchen.
    • The shop pulled in products from a separate store, and some category sections were not reliably showing products.

    Our Solution

    We moved the site off Avada and rebuilt the pages, recipes and shop sections on a clean block theme:

    Migration & Design System

    • Moved the site from Avada to the Twenty Twenty-Four block theme without losing content.
    • Redesigned the Team, Catering, Contact, Blog, Recipes and Products pages as full-width sections in one burgundy and gold design system.
    • Built a full-bleed layout technique so sections span the screen even inside the theme’s fixed content width.

    Dynamic Content

    • Rebuilt the Recipes archive and the News & Events page to pull posts live from WordPress, so new content appears automatically.
    • Added shop-by-category sections that connect the site to the online store.
    • Connected the Contact and Team pages to Gravity Forms.

    Recipes & Usability

    • Rebuilt 50+ recipe posts in clean, consistent markup — photo, yield, time, ingredients and method — so Avada can be switched off.
    • Added a Print Recipe button to each recipe for use in the kitchen.
    • Audited the site for leftover Avada shortcodes and fixed layouts page by page.

    Visual Samples

    Outcome

    After the update went live, PSI’s store converted far more of its visitors into buyers. Traffic dipped, but sales and conversion rate both rose.

    Total sales$479+30%
    Conversion rate10.97%+67%
    Orders19 
    Sessions82-33%

    Store analytics for the period after the update, compared with the previous period.

    Store analytics showing 82 sessions (down 33%), $479 total sales (up 30%), 19 orders and a 10.97% conversion rate (up 67%)
    Store analytics after the update
    • Conversion rate up 67% to 10.97%, so more of each visit ends in a purchase.
    • Total sales up 30% to $479, even with 33% fewer sessions.
    • A consistent look and layout across every redesigned page.
    • A recipe library of 50+ posts that no longer depends on Avada shortcodes.
    • Recipes and news that update automatically, with print-ready recipes and mobile-friendly layouts throughout.
  • Tanisha Taylor Coaching

    Tanisha Taylor Coaching

    Case Study
    Tanisha Taylor Coaching logo

    Tanisha Taylor Coaching

    Client Background

    Tanisha Taylor is a life coach, speaker, and author based in Twinsburg, Ohio. Through Tanisha Taylor Coaching Training & Resource Center, she works with youth in grades 4–12 and young adults aged 18–29, preparing them for adulthood through four pillars: Faith, Family, Finance, and Fitness. Alongside the coaching center, she was preparing to launch her first book, When Parents Aren’t Enough: Bridging the Gap from Teenager to Young Adult.

    Challenges

    • The site’s language centred on “after-school programs,” which undersold the coaching work and set the wrong expectations for parents.
    • Contact details were inconsistent — multiple phone numbers and two different street addresses appeared across the site.
    • Several pages still ran an older header and footer, so branding and navigation changed depending on where a visitor landed.
    • Key actions depended on third-party platforms that pulled visitors off the site before they ever spoke to Tanisha.
    • There was no way to promote events, and a book launch was coming with tickets to sell.
    • Contrast and tap-target issues made parts of the site hard to use on mobile.

    Our Solution

    We rebuilt the site end to end — messaging, design system, custom plugins, and checkout:

    Brand & Messaging

    • Rebuilt every page on one design system — black, white, and gold, with an AA-safe gold for text.
    • Rewrote the messaging to lead with the parent’s real worry instead of the service category.
    • Replaced “after-school program” with “Life Coaching for Youth” sitewide.

    Custom WordPress Plugins

    • Built TTC Events: live countdowns, Add to Calendar for Google, Outlook and Apple, conditional ticket buttons, and a sticky ticket bar.
    • Built TTC Flipbook: a self-hosted PDF page-flip reader with zoom, thumbnails and fullscreen — no third-party service or subscription.

    Conversion & Accessibility

    • Replaced off-site booking links with on-site popups offering tap-to-call and a pre-filled email.
    • Wired the book launch to Stripe for pre-orders and ticket sales, with an invitation popup carrying event details and pricing.
    • Rebuilt every section mobile-first and fixed contrast, spacing and tap targets throughout.

    Visual Samples

    Outcome

    The site now reads like what it is — a coaching practice preparing young people for adulthood — and the path from landing on a page to talking with Tanisha is a single tap.

    • Consistent branding, navigation and contact details across every page.
    • Two custom WordPress plugins built in-house, with no ongoing third-party fees.
    • Events, ticketing and book sales all handled on the client’s own site.
    • Every page rebuilt mobile-first with accessibility addressed throughout.
  • Ralph Ware for Aurora

    Ralph Ware for Aurora

    Client Background

    Ralph Ware is already a successful entrepreneur running Warehouse Industries (opens in new tab) and Real Property Management Valor (opens in new tab), and decided to run for City Council At Large for the City of Aurora. He had already done most of the branding work, including selecting the colors and designing the logo.

    Challenges

    • The logo was designed, but the client did not have the files.
    • Colors were not the best from the accessibility side.
    • The timeline was super tight; the client’s campaign was dependent on the website being there on time.
    • Client needed a way to get donations from the public.

    Our Solution

    • We recreated the logo for use on the website. We predominantly use green from the logo since that works perfectly with black text.
    • We created the homepage within the 1st week and went through 3 revisions, finalizing it within 8 days.
    • We used GiveWP for donations, built on Stripe as the payment gateway.

    Visual Samples

    Outcome

    The final website delivered is professional, accessible, and does exactly what the client needs.

    • We delivered the website in less than 10 days.
    • We met or exceeded the client’s requirements.
  • Trumbull County History Society

    Trumbull County History Society

    Case Study

    Client Background

    The Trumbull County History Society is a cultural and historical organization dedicated to preserving and showcasing the rich heritage of Trumbull County. Their website is a key communication tool for sharing stories, upcoming events, and engaging the community.

    Challenges

    The client reached out with a clear set of needs:

    • The website design felt too dark and was not easily accessible to all users.
    • Key functions such as SMTP (email delivery) and the footer section were broken.
    • The client did not want a completely new website — they wanted targeted UI improvements and fixes.

    Our Solution

    We created a plan to carefully improve the usability, accessibility, and design of the existing site without a full rebuild:

    Accessibility & Visual Overhaul

    • Brightened the overall design for better readability and user experience.
    • Applied accessibility best practices for contrast, colors, and text clarity.

    Header & Footer Redesign

    • Designed multiple variations of the header and footer.
    • Shared staged previews with the client for feedback.
    • Finalized versions were deployed after client approval.

    Technical Fixes

    • Resolved SMTP issues to ensure emails were delivered correctly.
    • Fixed the broken footer and ensured consistency across all pages.

    Visual Samples

    Outcome

    We successfully delivered a brighter, more accessible website while fixing technical issues. By collaborating closely with the client on design variations, we ensured the final solution aligned perfectly with their expectations.

    • Improved accessibility for all visitors.
    • Fixed broken features (SMTP, footer).
    • Updated look and feel without a full redesign.
    • Positive client feedback on the new, refreshed interface.
  • Visano Theranostics

    Visano Theranostics

    Client Background

    Visano Theranostics is a new startup in the healthcare space. They approached us with a clear requirement: to create a brand-new website that reflected their vision, matched their branding, and stood up confidently against competitor websites.

    Challenges

    • The client’s preferred color scheme was visually appealing but not ideal for accessibility and readability.
    • The homepage design went through multiple rounds of revisions to ensure it matched the brand identity and expectations.
    • A hero section video was provided by the client — an AI-generated video — which presented its own accessibility challenges.

    Our Solution

    We focused on designing a modern, professional website that aligned with the startup’s branding while also being user-friendly and accessible:

    Brand-Aligned Design

    • Developed a sleek, professional website that took inspiration from competitor references but retained Visano’s unique identity.
    • Made slight color scheme adjustments to improve accessibility and contrast while staying close to the brand palette.

    Homepage Iterations

    • Collaborated closely with the client through multiple homepage revisions to perfect layout, messaging, and design.

    Hero Section Video

    • Integrated the AI-generated video into the hero banner.
    • Optimized and revised video accessibility to ensure smooth playback and usability across devices.

    Visual Samples

    Outcome

    The final website delivered a modern, professional, and accessible online presence for Visano Theranostics, providing them with a strong platform to introduce their startup to the world.

    • Brand-focused design with accessibility improvements.
    • Homepage refined through multiple client-approved iterations.
    • Successfully integrated and optimized an AI-generated hero video.
    • A polished, professional website launch for a new healthcare startup.
  • ReadiPOD

    ReadiPOD

    Client Background

    ReadiPOD is a new startup launching an innovative product in the market. They needed not only a website but also a logo that reflected their brand identity.

    Challenges

    • The client required both branding (logo) and a website that aligned with their product vision.
    • While the client already had a logo concept in mind, it needed to be refined and designed professionally.
    • To maximize the new product’s visibility, the website also required SEO-friendly content.

    Our Solution

    We worked on the project as a complete digital package — from branding to content strategy:

    Logo Design

    • Took the client’s concept and turned it into a professional, polished logo that matched their product identity.

    Website Development

    • Designed and developed a website tailored to the client’s needs and product positioning.
    • Ensured the design was clean, user-friendly, and product-focused.

    SEO & Content Strategy

    • Advised the client to invest in SEO for long-term visibility.
    • Conducted content writing and strategically added high-value content throughout the website.
    • Structured the site for better search engine performance and user engagement.

    Visual Samples

    Outcome

    The end result was a complete brand presence for ReadiPOD, combining strong visual identity with a professional website and a foundation for organic growth through SEO.

    • Delivered a custom logo aligned with client vision.
    • Built a professional website for a new product launch.
    • Implemented SEO with well-crafted content for long-term visibility.
    • Helped position the startup strongly in its market.