The Sun Media House
Case Study
Visano Theranostics
Client Background
Visano Theranostics is a new startup in the healthcare space. They approached us with a clear requirement: to create a brand-new website that reflected their vision, matched their branding, and stood up confidently against competitor websites.
Challenges
- The client’s preferred color scheme was visually appealing but not ideal for accessibility and readability.
- The homepage design went through multiple rounds of revisions to ensure it matched the brand identity and expectations.
- A hero section video was provided by the client — an AI-generated video — which presented its own accessibility challenges.
Our Solution
We focused on designing a modern, professional website that aligned with the startup’s branding while also being user-friendly and accessible:
Brand-Aligned Design
- Developed a sleek, professional website that took inspiration from competitor references but retained Visano’s unique identity.
- Made slight color scheme adjustments to improve accessibility and contrast while staying close to the brand palette.
Homepage Iterations
- Collaborated closely with the client through multiple homepage revisions to perfect layout, messaging, and design.
Hero Section Video
- Integrated the AI-generated video into the hero banner.
- Optimized and revised video accessibility to ensure smooth playback and usability across devices.
Visual Samples
Outcome
The final website delivered a modern, professional, and accessible online presence for Visano Theranostics, providing them with a strong platform to introduce their startup to the world.
- Brand-focused design with accessibility improvements.
- Homepage refined through multiple client-approved iterations.
- Successfully integrated and optimized an AI-generated hero video.
- A polished, professional website launch for a new healthcare startup.