Case Study
Tanisha Taylor Coaching logo

Tanisha Taylor Coaching

CategoryProject
Written ByAmaninder Singh

Client Background

Tanisha Taylor is a life coach, speaker, and author based in Twinsburg, Ohio. Through Tanisha Taylor Coaching Training & Resource Center, she works with youth in grades 4–12 and young adults aged 18–29, preparing them for adulthood through four pillars: Faith, Family, Finance, and Fitness. Alongside the coaching center, she was preparing to launch her first book, When Parents Aren’t Enough: Bridging the Gap from Teenager to Young Adult.

Challenges

  • The site’s language centred on “after-school programs,” which undersold the coaching work and set the wrong expectations for parents.
  • Contact details were inconsistent — multiple phone numbers and two different street addresses appeared across the site.
  • Several pages still ran an older header and footer, so branding and navigation changed depending on where a visitor landed.
  • Key actions depended on third-party platforms that pulled visitors off the site before they ever spoke to Tanisha.
  • There was no way to promote events, and a book launch was coming with tickets to sell.
  • Contrast and tap-target issues made parts of the site hard to use on mobile.

Our Solution

We rebuilt the site end to end — messaging, design system, custom plugins, and checkout:

Brand & Messaging

  • Rebuilt every page on one design system — black, white, and gold, with an AA-safe gold for text.
  • Rewrote the messaging to lead with the parent’s real worry instead of the service category.
  • Replaced “after-school program” with “Life Coaching for Youth” sitewide.

Custom WordPress Plugins

  • Built TTC Events: live countdowns, Add to Calendar for Google, Outlook and Apple, conditional ticket buttons, and a sticky ticket bar.
  • Built TTC Flipbook: a self-hosted PDF page-flip reader with zoom, thumbnails and fullscreen — no third-party service or subscription.

Conversion & Accessibility

  • Replaced off-site booking links with on-site popups offering tap-to-call and a pre-filled email.
  • Wired the book launch to Stripe for pre-orders and ticket sales, with an invitation popup carrying event details and pricing.
  • Rebuilt every section mobile-first and fixed contrast, spacing and tap targets throughout.

Visual Samples

Tanisha Taylor Coaching website hero section
Hero Section
Program selector section with three program cards
Program Selector
Book launch section with event details and Save the Date poster
Book Launch Section
Ticket invitation popup showing inclusions and pricing tiers
Ticketing Popup
Four Pillars section: Financial Literacy, Family Relationships, Fitness and Nutrition, Faith and Character
Four Pillars
Custom events plugin shown on a mobile phone with countdown and ticket button
Custom Events Plugin (Mobile)

Outcome

The site now reads like what it is — a coaching practice preparing young people for adulthood — and the path from landing on a page to talking with Tanisha is a single tap.

  • Consistent branding, navigation and contact details across every page.
  • Two custom WordPress plugins built in-house, with no ongoing third-party fees.
  • Events, ticketing and book sales all handled on the client’s own site.
  • Every page rebuilt mobile-first with accessibility addressed throughout.